In a gesture celebrating Saudi heritage and hospitality, Taif rose garlands are being distributed to visitors and guests from around the world at the Formula 1 stc Saudi Arabian Grand Prix venue, currently underway in Jeddah.
This effort is part of a broader campaign to promote local tourism and showcase elements of authentic Saudi identity.
The fragrant aroma of Taif roses has transformed the event venue into a vibrant sensory experience.
Visitors receive meticulously handcrafted garlands, highlighting the beauty of this esteemed agricultural product—a natural treasure of Taif Governorate renowned for its quality and exquisite fragrance used in premium perfumes.
Attendees at the Jeddah Corniche Circuit have expressed delight at the Taif roses, many of them visibly embracing the gesture by wearing the garlands as they explore the event.
The scene blends elegance and simplicity, leaving a memorable Saudi imprint on their experience.
This initiative carries significant cultural and tourism messages, underscoring the Kingdom’s commitment to integrating its rich heritage into major international events. It aligns with the national strategy to promote domestic tourism, creatively market local products, and introduce them to a global audience.
This approach supports the objectives of Saudi Vision 2030, which seeks to leverage major international events to showcase Saudi culture in innovative ways that reflect the richness and diversity of national heritage, while highlighting the warmth and hospitality of the Saudi people toward their foreign guests.
Taif roses are among the most fragrant plants in the world and are considered a cherished agricultural and cultural asset of the Kingdom. They symbolize agricultural identity with a scent that permeates the nation.
