The Saudi Tourism Authority, represented by "Spirit of Saudi,” is participating as a sponsor of the second edition of the Umrah and Ziyarah Forum 2025, which will be held at the King Salman International Conference Center in Madinah from April 14 to 16.
Under the theme “Spirit of Makkah and Madinah,” the authority will showcase, through its pavilion at the accompanying exhibition, key destinations, sites, and landmarks related to Umrah and religious visits.
It will also highlight the significant progress and efforts in serving pilgrims from around the world, all within an integrated system that reflects collaboration and synergy among various government agencies, aligned with Saudi Vision 2030.
The design of the “Spirit of Makkah and Madinah” pavilion reflects the values of hospitality and welcome, as well as the spiritual and cultural richness the Kingdom offers to visitors from across the globe.
The pavilion also includes sections dedicated to the authority’s strategic partners.
Umrah and Ziyarah Forum 2025 is one of the most important specialized platforms, bringing together decision-makers, experts, investors, innovators, and stakeholders from various related sectors.
The accompanying exhibition includes over 100 pavilions, featuring both governmental and private sector organizations from within the Kingdom and abroad.
The forum also features more than 100 local and international speakers, in addition to 50 interactive workshops.
