MBS announces TROJENA, new global destination for mountain tourism in NEOM

MBS announces TROJENA, new global destination for mountain tourism in NEOM

Crown Prince Mohammed bin Salman, Chairman of the NEOM Company Board of Directors, announced on Thursday the establishment of TROJENA, the new global destination for mountain tourism, as part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.

The Crown Prince said: “TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”

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NEOM CEO Nadhmi Al-Nasr commented: “TROJENA represents NEOM's values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving NEOM's long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination.”

TROJENA features a unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in NEOM.

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Outdoor skiing is a unique feature of TROJENA that will provide a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breath-taking views. The blue waters of the Red Sea, beauty of the NEOM mountain ranges and the golden desert sand dunes will provide skiers a first-of-its-kind experience that combines these diverse environments with fun-filled and adventurous moments.

The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, water sports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026.

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