A group of travel and exploration enthusiasts has launched a community initiative titled "Destination is North", embarking on a journey to introduce the diverse tourism assets across the regions of the Kingdom of Saudi Arabia and to highlight its rich natural, heritage, and cultural elements.
The journey seeks to promote responsible tourism by enhancing practices that help preserve the natural environment and safeguard heritage sites, thereby raising awareness of the importance of protecting tourism resources and fostering sustainable behaviors toward natural assets for future generations.
The Destination is North route comes as part of a series of exploratory trips that will continue in the coming period across other regions of the Kingdom within a comprehensive national journey aimed at encouraging domestic tourism, showcasing unique tourist sites, and highlighting the diversity of natural environments, varied geographical landscapes, and cultural heritages that reflect the identity of Saudi places.
