Saudi Arabia ‘the next frontier’ for F&B operators, says KPMG

Although the huge optimism that the sector was generating at the start of 2020 has been dampened somewhat by the global coronavirus pandemic and the resultant lockdown measures and VAT increase in the Kingdom; KPMG believes that the “underserved” Saudi market will see growth in demand outstrip growth in supply. The Vision 2030 programme will...

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