The Saudi Arabian Football Federation (SAFF) announced the official identity for the Kingdom of Saudi Arabia's bid to host the ™FIFA 2034 World Cup. The bid bears the slogan "Growing Together" and includes a visual identity, a verbal slogan, and an official website, Saudi2034bid.com.
In October of last year, the Kingdom announced its intention to host the tournament and later sent the official nomination letter to the International Federation of Football Association (FIFA).
The nomination file logo represents the Kingdom's remarkable transformation and growth process in football. It is one of the fastest and most advanced growth stories in football. The candidacy file has three main pillars: "Together to develop human capabilities," "Together to develop football," and "Together to develop bridges of communication."
The visual identity of the nomination file reflects the essence of the Kingdom's rich cultural heritage and its young and vibrant society. The file's logo consists of several colored stripes designed in the shape of "34,” referring to the year the Kingdom aims to host the 25th edition of this global tournament. The visual identity also mimics the shape of the geographical map of the Kingdom.
The video of the nomination file showcases the cultural heritage, civilizational legacy, and charming natural scenes of the Kingdom. It was shot in different regions of the Kingdom and features the participation of current and former football stars.
"The Kingdom has a history and legacy full of football achievements, and we must narrate our development journey to the whole world to see and interact with,” said SAFF President Yasser Al-Misehal. “The slogan ‘Growing Together’ perfectly reflects the approach we are adopting to achieve the dream of hosting the tournament in ten years."
