Education Ministry launches 1448 school year campaign under 'We Write a Story' slogan

The Ministry of Education today launched its communications campaign for the 1448 academic year under the slogan "We Write a Story," as part of preparations for the new school year. The initiative aims to enhance readiness among students, their families, and education staff, while highlighting the collaborative efforts of the education sector across the Kingdom.

The slogan "We Write a Story" reflects the concept of a fresh start that each school year brings. Every student begins a new chapter at school, with families helping to shape the narrative and teachers guiding the journey with their expertise and educational role. The campaign emphasizes the collective effort to create an inspiring learning environment that fosters ambition, achievement, readiness, positivity, participation, and commitment from the very first day.

The campaign includes a range of communications and awareness materials targeting students, teachers, families, and the broader educational community. These materials focus on boosting preparedness for the school year, instilling values of responsibility and commitment, and encouraging active participation in the school environment. The campaign also highlights the pivotal role of teachers in shaping students’ educational experiences and fostering a positive, motivating atmosphere.

Additionally, the campaign spotlights the family’s essential role as a key partner in educational success. Awareness messages are designed to encourage families to prepare for the return to school, support their children, and maintain effective communication with schools, all contributing to a stable and disciplined start to the academic year.

Through this campaign, the Ministry of Education aims to unify messaging across the Kingdom, broaden its reach via media platforms, digital channels, social media, and partner organizations, and showcase the preparations made in schools. This includes updates to systems and digital platforms, as well as curriculum and program development.

The "We Write a Story" campaign continues the Ministry’s efforts to strengthen engagement with the community and involve all stakeholders in creating a positive start to the new academic year, enabling every student to write a new chapter of learning, ambition, and achievement.