Dallah Al Baraka named strategic sponsor of 2026 Hajj Expo in Jeddah

Dallah Al Baraka has been named the strategic sponsor of the sixth edition of the Hajj Conference and Expo 2026, to be held at Jeddah Superdome from November 8 to 11, 2026. The event, themed "From Makkah to the World," is held under the patronage of King Salman bin Abdulaziz Al Saud and organized by the Ministry of Hajj and Umrah in collaboration with the Guests of God Service Program.

The group will participate through six subsidiaries offering integrated services in Hajj and Umrah, hospitality, transportation, and food services: Dallah Al Manakha, Maad Foko, Dallah for Pilgrim Transport, Dallah Taibah Hotel, Rotana Al Manakha Hotel, and Food Services Group.

The event will also see the launch of Dallah Al Manakha, a new company specializing in serving international pilgrims. The company will provide a comprehensive range of services from pre-arrival preparations to departure, leveraging the group’s expertise and partnerships in Hajj, Umrah, hospitality, and support services.

Abdulaziz Yamani, CEO of Dallah Al Baraka Holding, said the group’s continued participation in the conference affirms its commitment to developing Hajj and Umrah services, supporting Saudi Vision 2030 goals, and strengthening the private sector’s role in serving pilgrims.

Yamani said: "This year, we are participating with six companies specializing in pilgrim services, hospitality, transportation, and food services, led by Dallah Al Manakha, which we are launching at the expo to serve international pilgrims. We are leveraging our expertise and partnerships to develop integrated solutions that enhance the quality of services for the Guests of God."

He added: "Through this participation, we aim to expand cooperation, build strategic partnerships, and explore new investment opportunities that will improve service efficiency, ensure sustainability, and enrich the pilgrim experience."

Dallah Al Baraka’s booth, number E72, will welcome visitors and delegations throughout the four-day event. The group will sign several agreements with local and international partners and hold meetings with Hajj offices, companies, and participating entities to explore collaboration and service integration opportunities for pilgrims.