Red Sea Yacht Show to debut in Jeddah in 2027 under new partnership

Saudi companies Tahaluf and Sela signed an agreement today on the sidelines of the Monaco Yacht Show to develop and stage the inaugural Red Sea Yacht Show at Jeddah Yacht Club & Marina, in the presence of Prince Albert II of Monaco.

The agreement follows the official launch ceremony for the new show, which took place in Monaco on Wednesday, September 23, 2026. This move reflects the Monaco Yacht Show’s expansion toward the Red Sea, ahead of the first edition in Jeddah from October 14 to 17, 2027.

For over three decades, the Monaco Yacht Show has served as a key meeting point for owners, builders, brokers, and designers of superyachts. Bringing its expertise, creative vision, and international network to Saudi Arabia marks a milestone for the sector and signals confidence in the future of yachting on the Red Sea.

The new show will draw on Monaco Yacht Show’s standing and deep industry knowledge, while building its own unique identity. Set on the Red Sea, it will showcase a range of superyachts, support vessels, and day boats, alongside a curated selection of luxury experiences, including fine jewelry, collectible art, high-end cars, innovative design, and cuisine from Michelin-starred chefs.

The event promises a comprehensive experience across the marina and beyond, blending yacht viewings and industry networking with exclusive receptions, gourmet dining, and engagement with the destination, aiming to deliver an event as distinctive as its setting.

Mike Champion, CEO of Tahaluf, said: “The Monaco Yacht Show has established an exceptional reputation in the yachting world. Its decision to look beyond Monaco and choose Saudi Arabia for this new chapter clearly reflects the scale of opportunity it sees on the Red Sea. We are combining this international prestige with Saudi creativity and hospitality to create a show worthy of the yachts, the location, and the guests it will attract.”

Amer Hussein Daggag, General Manager of Destinations at Sela, said: “Jeddah Yacht Club & Marina offers an outstanding venue for this new show. Through our collaboration with Tahaluf and by leveraging the Monaco Yacht Show’s expertise, we have the opportunity to welcome the global yachting community to Jeddah and introduce visitors to the unique experiences that define the Red Sea. Sela looks forward to delivering an event that reflects the destination’s excellence and the ambitions of Saudi Arabia’s marine tourism sector.”

Scheduling the show in October places it naturally within the international yachting calendar, as the Mediterranean season draws to a close and attention shifts to winter destinations. The Red Sea offers a remarkable backdrop for this next journey, with Jeddah as its historic gateway and a growing network of destinations along its shores.

The Red Sea Yacht Show is supported by the Monaco Yacht Show and Boat International, and is being developed for yacht owners, prospective buyers, shipyards, brokers, designers, and the wider community interested in the future of luxury sea travel.

About Tahaluf

Tahaluf is a Saudi company specializing in organizing exhibitions and events. It is a strategic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund. Based in Riyadh, Tahaluf develops and delivers major platforms in strategically important sectors, including LEAP, DeepFest, LEAP East, Money20/20 Middle East, Global Health Exhibition, Cityscape Global, Black Hat MEA, and CPHI Middle East.

About Sela

Founded in 1997, Sela is a Saudi company specializing in developing and delivering destinations and experiences in sports, entertainment, culture, and hospitality. Its portfolio includes Boulevard City, Boulevard World, Via Riyadh, Jeddah Super Dome, and Jeddah Yacht Club & Marina.

Registration is available at: www.redseayachtshow.com