Renowned for its heady fragrance and immaculate beauty, the Taif rose has long been a symbol of the city's rich cultural heritage.
Growing in the region's valleys and mountains for centuries, this exquisite flower has blossomed into a pillar of Taif's tourism and trade sectors.
The city's fertile lands, yielding a bounty of agricultural produce all year round, are perfect for the rose, making Taif known as Saudi Arabia's City of Roses, the leading producer of these flowers in the Kingdom.
Nurtured by the fertile soil of the Shafa and Hada valleys, the Taif rose has become a magnet for rural tourism in the region, drawing visitors captivated by its charm. Farmers transport abundant harvests of roses from the fields to Taif's rose distillation factories and to festivities, further cementing the flower's central role in the city's identity.
Every March, Taif roses reach full bloom on the peaks of the Hada and Shafa mountains, setting off joyous celebrations among their admirers.
Arabs have great appreciation for this extraordinary flower, dubbed the "sultan of flowers". Its fragrance, diverse culinary uses, and mesmerizing presence at festivals give it unparalleled value; its admirers can only be captivated by its charm and stunning beauty.
