The Ministry of Health has initiated the campaign "A Vibrant, Healthy Nation" to promote the health transformation intiaitive, by improving access to health services, and the quality and efficiency of health services, and raising awareness about the risks to health.
The campaign aligns with the current phase of Health Transformation, wherein regulatory and supervisory functions have been delineated from the financing and provision of health services.
It introduces a contemporary healthcare model, which is a fundamental component of the transformation, offering integrated health care services to citizens through comprehensive and interconnected individual-centered health services, aligned with the Kingdom's Vision 2030 objective of fostering a vibrant society that enjoys a healthy life.
Partnership with citizens is a fundamental component of the Health Transformation initiative, which works to help fulfill the health sector's objectives.
The Health Ministry endeavors to actively promote public health and foster a healthy society, thus improving the quality of life and elevating the Kingdom's global standing in healthcare.
The modern healthcare model in the Kingdom covers more than 28 million beneficiaries; over 50 million appointments and virtual consultations have been conducted, and more than 30 million beneficiaries are connected to the "unified health file", a significant growth in the number of people who have access to efficient health services.
The ministry seeks to emphasize and promote the positive impacts of the health transformation initiative through this latest campaign, as well as informing citizens about its key features.
The campaign emphasizes the transition, in the health system, from treating pain to prioritizing prevention and reducing incidences of illness by involving doctors in primary care centers and carrying out early detection programs.
The campaign aims to engage all segments of society in effecting health transformation and to highlight its significance, utilizing a visual identity derived from the concept of health transformation and its core outcome: a vibrant, healthy nation.
