Haier unveils premium smart home appliances tailored for Saudi lifestyles in Riyadh

Haier, the global brand for Internet of Things (IoT)-connected home appliances and the world’s top seller of major appliances for 17 consecutive years, has unveiled its latest premium range of smart home appliances at a launch event held at Granada Mall in Riyadh under the theme “Better Product, Better Service, Better Life”.

The new collection is specifically designed to meet the needs of Saudi families, combining advanced technology, luxury design, and locally tailored solutions to address climate conditions, family lifestyles, and evolving consumer preferences in the Kingdom. This launch reflects Haier’s commitment to supporting the ongoing development of high-quality smart living experiences in Saudi Arabia, in line with the ambitions of Vision 2030.

The event brought together senior executives from Haier Saudi Arabia, leading local distributors, industry media, lifestyle content creators, as well as current and prospective premium consumers. The occasion was also attended by Abdullah Al-Huwaishil, lead information and artificial intelligence engineer at the Saudi Ministry of Defense and senior UN advisor on AI affairs.

His presence highlighted the sector’s recognition of Haier’s innovation in smart home technology and its exploration of digital lifestyles, aligning with Saudi Arabia’s digital transformation agenda. Representatives from Al Hilal Saudi Football Club also attended, underscoring the strategic partnership between Haier and one of the Kingdom’s top sports brands, and reinforcing Haier’s focus on a premium, youth-oriented local presence.

Designed for Saudi lifestyles

Rather than offering one-size-fits-all solutions, Haier’s latest collection was developed based on real-life scenarios and the specific requirements of consumers in Saudi Arabia. The new range focuses on four key areas: food preservation, home comfort, fabric care, and home entertainment, blending luxury design with technologies engineered for reliable performance in the Kingdom’s challenging climate.

The launch showcased five flagship models, each developed to address specific household needs.

Horizon Premium Refrigerator HRF-851VCWIMBLU1(SA)

The Horizon Premium refrigerator is designed for large Saudi families and bulk food storage, offering an ultra-large capacity to accommodate bulk shopping and family gatherings. Its Freshness-Lock technology ensures precise temperature control and superior food preservation, while smart features and luxury design combine convenience with an upscale kitchen experience.

Refrigerator HRF-606VNFGY6U1(SA)

The Mai-Lang refrigerator features a cabinet-integrated design for modern Saudi homes seeking seamless, cohesive interiors. Its ultra-sleek look blends smoothly with kitchen cabinetry, making it ideal for contemporary villas and upscale apartments. In addition to its minimalist appearance, the refrigerator offers powerful cooling, organized storage, and functions for bacteria elimination and odor removal, ensuring reliable food preservation even in high temperatures.

H75S80GUX Smart Gaming TV

The H75S80GUX Smart Gaming TV is tailored to Saudi Arabia’s strong football culture and the growing gaming community, combining immersive entertainment with smooth gaming performance. With a 120Hz refresh rate and VRR and ALLM technologies, it minimizes motion blur, screen tearing, and input lag. The TV supports high-definition viewing, live football streaming, and multi-screen content display, delivering a rich home entertainment experience for sports fans and gamers alike.

Ultra Inverter Air Conditioner

Haier’s Ultra Inverter air conditioner is engineered to handle Saudi Arabia’s harsh summer conditions, maintaining stable cooling performance at high temperatures. It delivers 100% full-power cooling at 55°C and continues to operate for cooling at 68°C. Smart self-cleaning, reverse rotation dust removal, and UVC sterilization technologies address dust buildup, odors, and hygiene concerns.

This model also comes with extended after-sales protection, including a 5-year extended warranty and a 10-year official manufacturer’s warranty, offering customers greater peace of mind and long-term support.

3-in-1 Laundry Center – Washer HWD130-BD14LCGNU1

Haier’s laundry center is designed for the needs of modern Saudi families, handling frequent loads and large garments such as traditional thobes. It features deep stain removal, quick wash cycles, low-noise operation, as well as integrated deep drying and anti-wrinkle functions.

The split-zone design allows for separate washing of different clothing types, including outerwear, underwear, and mother-and-child garments, supporting a cleaner and more efficient fabric care routine.

Haier strengthens commitment to Saudi Arabia

Commenting on the launch, the CEO of Haier Saudi Arabia said: “Saudi Arabia is a key strategic market for Haier in the Middle East. As Vision 2030 continues to drive the development of premium urban lifestyles, consumer demand for high-quality smart home solutions tailored to local needs and supported by integrated services is growing.

At Haier, we are committed to strengthening our presence in the local market and serving local communities. By combining local market insights with our R&D, innovation, and service capabilities, we develop products that directly address the needs of Saudi families.

Going forward, we will continue to deepen our strategic partnership with Al Hilal Saudi Football Club, expand our luxury retail network and after-sales services, and provide Saudi consumers with integrated smart home solutions—from product experience and customization to installation and long-term maintenance.”

Available through multi-channel experience

Haier’s new premium range will be available through luxury experience stores in major Saudi cities, including Riyadh, Jeddah, and Dammam, as well as leading local e-commerce platforms such as Noon and Amazon.

In addition to product availability, Haier is enhancing the premium customer experience with citywide promotional tours, comprehensive smart home customization services, professional installation and setup, and dedicated after-sales and maintenance services.

Through this integrated approach, Haier aims to deliver a comprehensive, premium smart home experience for consumers, supported by personalized services throughout the customer journey.

As Haier continues to expand its presence in Saudi Arabia, the brand remains focused on developing products tailored to local lifestyles, enhancing its service ecosystem, and embodying its philosophy of “Better Product, Better Service, Better Life”.