Saudi universities launch content creation programs amid influencer economy boom

Academic and media professional Yazbek Wahba said universities are keeping pace with the rise of the influencer economy by launching academic programs in content creation.

Speaking in an interview on Al Arabiya FM, Wahba explained that what is now called "content creation" was previously known as "producing video reports."

He added that content creation requires training workshops, and some universities have made it a distinct specialization for students. However, content creators must prepare scripts, develop engaging elements, be proficient in Arabic and translation, and ensure their content attracts followers.

Wahba noted that content creation has become widespread due to its spontaneous style and lack of adherence to traditional media rules. Local media platforms often use dialects not found in formal Arabic, and deep cultural knowledge is not always required, as the main goal for influencers is to increase views or promote products.

He continued that the field is now saturated, with many influencers entering without any background in journalism or media. However, attending training workshops can help content creators improve their skills and better deliver material to their audiences.

View the post on X