The Heritage Commission and ASFAR, the Saudi tourism investment company wholly owned by the Public Investment Fund, signed a memorandum of understanding (MoU) today to bolster collaboration and elevate and enrich visitor experience at promising cultural heritage sites across the Kingdom.
Heritage Commission CEO Dr. Jasser bin Suleiman Al-Harbash and ASFAR CEO Dr. Fahad bin Mushayt attended the signing ceremony.
This agreement is a significant step toward advancing the strategic objectives of the two entities, aimed to enhance the efficiency of operations, boost cooperation to prepare plans, refine preliminary designs, and establish operational models for heritage sites across the Kingdom, according to a press release issued by the commission.
The Heritage Commission said that forging partnerships with diverse sectors is integral to its commitment to developing the national heritage and archaeology sector.
This latest initiative will help realize its strategic objectives, in line with the national cultural strategy envisaged in the Saudi Vision 2030.
ASFAR is taking on a fundamental role in defining and shaping the tourism landscape of the Kingdom, said the release. This objective will be realized through investments in tourist destinations, significant historical and cultural sites, and an unwavering commitment to fostering a comprehensive tourism ecosystem throughout the Kingdom.
By collaborating with both public and private sectors, ASFAR seeks to elevate the standing of promising Saudi cities on the tourism map. This MoU is part of a series of successful partnerships ASFAR has reached since its inception.
