Studies reveal mixed consumer trust in AI for food and nutrition

Recent studies and surveys have highlighted varying consumer attitudes across several countries toward the use of artificial intelligence in nutrition and cooking. While some are open to AI-generated dietary recommendations, others remain cautious about the idea of fully automated meal preparation.

In Germany, a recent survey found that 40% of respondents expressed concerns about losing control or being influenced by AI, and 43% rejected the idea of having a robot independently prepare food in their homes. Conversely, 21% said they would welcome an electronic assistant in the kitchen.

In the United States, a poll of 1,500 people showed that 52% were comfortable with AI providing dietary advice based on their preferences and previous orders. However, only 15% said they fully trusted automated systems to prepare their meals.

Similarly, a study involving consumers in both the UK and the US found that 42% had a positive outlook on using AI in the production and preparation of food and beverages, compared to 27% with a negative view. Additionally, 48% were willing to allow AI to analyze their genetic data for personalized dietary recommendations, while 29% opposed the idea.

Varying acceptance in daily and social tasks

A separate study in the UK indicated that acceptance of AI in cooking is higher for everyday tasks, such as utilizing leftovers, but drops significantly for important social occasions.

In the same context, a German survey found that 46% of participants preferred to use AI as a personal advisor in nutrition and health.