Tourism minister launches 'Northern Route' for Saudi Winter 2026

Tourism Minister and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb has launched the 'Northern Route,' one of the tourism products under the Saudi Winter 2026 program, under the slogan 'A Journey at Every Stop.'

The 'Northern Route' aims to showcase the Kingdom's tourism, heritage, and natural assets, highlight destinations along the route, and offer diverse experiences that reflect the authenticity of each location and the rich cultural heritage of local communities.

Stretching 1,200 kilometers from Riyadh to Jubbah in the Hail region, the route passes through 16 stops across Riyadh, Qassim, and Hail. It features more than 130 tourism experiences, with the participation of 21 destination management companies and over 335 tour guides.

Experiences include exploring historic villages and heritage sites, desert adventures, rural and cultural activities, sampling local cuisine, and learning about traditional crafts, reflecting the diversity of tourism offerings and the authenticity of local heritage.

The minister said the launch of the 'Northern Route' marks a new step in developing unique tourism products, allowing visitors to discover new destinations and experiences. It also strengthens the role of local communities and enables the private sector to seize promising opportunities for tourism growth, contributing to the goals of Saudi Vision 2030.

The route passes through stops including Riyadh, Thadiq, Shaqra, Ushaiqer, Al-Qasab, Al-Majma'ah, Al-Ghat, and Al-Zulfi in the Riyadh region; Al-Mithnab, Unaizah, Al-Rass, Al-Bukayriyah, Buraidah, and Uyun Al-Jiwa in Qassim; and finally Hail and Jubbah in the Hail region, offering a variety of environments, landmarks, and tourism experiences.

The 'Northern Route' will boost tourism activity, enhance local community participation, and stimulate economic and investment opportunities for the private sector and entrepreneurs. Its initial launch is part of a plan to develop the route further by adding new sites and experiences throughout the year in cooperation with partners.

The Saudi Tourism Authority has called on private sector establishments, partners, and experience providers to adopt the official identity of the route and use it in their marketing activities, as part of efforts to develop and promote tourism products and enhance integration between destinations to achieve the goals of Vision 2030.