Psychology professor: Three reasons influencers connect more with youth than parents

A psychology professor at Qassim University, Dr. Omar Al-Shalash, said that influencers have qualities that make them closer to young people than their own parents.

Speaking to Al-Ikhbariya Radio, he explained that influencers may sometimes have characteristics that neither parents nor relatives possess. Influencers are present in young people's lives daily, consistently, and regularly through their speech and communication.

He added that when influencers speak, their interests and manner of speaking often appear similar to those of young people. They use the same language and share in their details, which helps form a social connection. As a result, followers may feel as if they personally know the influencer, even though the relationship is entirely one-sided.

He continued, saying that we are witnessing a phenomenon where young people are led to believe that certain standards are indicators of success. This has reduced the value of a person to what they own, rather than what they contribute or the qualities they possess. As a result, teenagers may sometimes view their own lives as less valuable because they compare their daily reality to carefully curated snapshots and products from others' lives.

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