Expert: Saudi Ceer cars to offer key benefits, including after-sales service
Automotive expert Hashem Al-Fatairji says Ceer vehicles will bring several advantages for Saudi consumers, notably enhanced after-sales services.
Key Takeaways
AIAutomotive sector expert Hashem Al-Fatairji said that vehicles produced by Saudi company Ceer will offer several advantages to consumers, most notably improved after-sales services.
He told Al Arabiya that Saudi consumers and residents have long paid the price for the lack of local car manufacturing, often facing high prices as some companies took advantage of strong demand and limited competition in the market.
He added that with car production now taking place in the Kingdom and supply chains established locally, the automotive market will see greater activity. The goal, he said, is not just to produce standard vehicles, but to deliver highly advanced cars that can compete globally.
He noted that the designs have been agreed upon for years, which is necessary for the company to build factories and establish supply chains. More than 45% of the car components will be sourced from local companies, using Saudi-made products and raw materials produced within the Kingdom.
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