Chery hosts Riyadh media event, unveils Saudi growth vision and tech

Chery Saudi Arabia organized a prominent media gathering in Riyadh on Saturday, August 8, 2026, attended by leading journalists and influencers from local media outlets and social media platforms. The event aimed to strengthen ties with media partners and unveil Chery Saudi Arabia’s new direction in the local market. The company announced it will manage its operations in the Kingdom through its subsidiary and oversee all after-sales services via a network of local distributors to be appointed in the coming phase.

The event was attended by Mark, Vice President of Chery Middle East, alongside members of the Chery Saudi Arabia team. In his keynote speech, he outlined Chery’s global vision and future strategy for the region, emphasizing the brand’s goal to build a “sustainable healthy community” and to “blend technology with aesthetics,” offering a new urban mobility option for individuals seeking uniqueness and an exceptional driving experience.

Chery’s ambitions are built on its extensive global presence and research and development capabilities. In 2025, Chery Group recorded global sales of 2.8 million vehicles, including 1.34 million units exported, maintaining its position as China’s top passenger car exporter for the 23rd consecutive year.

Today, Chery serves more than 20 million users in over 120 countries and regions through nearly 3,500 overseas sales outlets. Its global innovation network includes eight research and development centers, over 13,000 R&D specialists, and more than 300 laboratories. This extensive infrastructure enables Chery to develop technologies for global markets that address diverse climates, road conditions, and family mobility needs.

The event featured a showcase of Chery’s latest models reflecting its focus on innovation and advanced design, including the TIGGO 9 and the all-new ARRIZO 8.

Among the highlighted technologies was the Chery Super Hybrid (CSH), a plug-in hybrid platform designed to combine the benefits of electric driving with the flexibility for long-distance travel. Its fifth-generation hybrid engine achieves a thermal efficiency of up to 44.5%, while the intelligent hybrid drive system automatically selects between full electric, series hybrid, parallel hybrid, direct engine drive, and energy recovery modes based on road and battery conditions.

For the T9 model, figures presented at the event included a full-electric driving range of up to 130 kilometers under the CLTC standard, a combined range of up to 1,300 kilometers, and fuel consumption of less than 4.5 liters per 100 kilometers.

An advanced battery thermal management system and comprehensive verification tests support reliable performance across a wide temperature range. These features make the CSH well-suited for daily urban commuting and long-distance family travel. The vehicle also offers external power discharge capability for outdoor activities and camping needs.

The event also saw the unveiling of the Super Intelligent Valet Parking (SIVP) system, designed to address common parking challenges such as locating available spaces, maneuvering in tight spots, and accessing vehicles in hot or rainy conditions.

The system is equipped with three millimeter-wave radars, 11 high-definition cameras, 12 ultrasonic sensors, and one LiDAR unit, integrating real-time environmental sensing data and standard map (SD) data with an AI-powered planning algorithm and a comprehensive integrated model.

As Saudi Arabia’s automotive market continues to grow rapidly, young drivers are increasingly seeking vehicles that combine distinctive design, advanced technologies, and seamless digital connectivity. These priorities are at the heart of Chery’s new approach to strengthening and developing its brand in the Saudi market.