Saudi franchise committee promotes local brands at Moscow expo

The National Franchise Committee participated in the international BUYBRAND EXPO 2026 in Moscow as part of the Saudi-Russian Franchise Window program.

The Saudi pavilion at the exhibition highlighted franchise and expansion opportunities for six Saudi brands, joining over 170 exhibitors and thousands of investors, entrepreneurs, and specialists. The event enabled Saudi brands to present their business models and explore partnerships and expansion prospects in the Russian market.

Meetings were held with the Moscow Chamber of Commerce, the Russian Export Center, the Russian Franchise Association, as well as visits to several private Russian universities and a meeting with Russian company Top Franchise. These engagements aimed to exchange expertise and gain insights into the business environment and requirements for Saudi brands entering the Russian market.

As part of the program, Dr. Khaled Al-Ghamdi, Chairman of the National Franchise Committee, participated in the official exhibition program, speaking at the session "Franchising: A Bridge for Business Growth between Saudi Arabia and Russia." He discussed cooperation opportunities between the two markets and prospects for Saudi brands' international expansion, supporting the Kingdom's presence on global franchise platforms and opening direct channels with investors and potential partners.

Saudi participation in BUYBRAND 2026 builds on the National Franchise Committee's efforts to enable Saudi brands to expand internationally through franchising, connecting them with global markets and investors. This initiative enhances the competitiveness of national brands and supports the growth of the franchise sector as part of economic diversification and the international presence of Saudi companies, in line with the goals of Saudi Vision 2030.