Al-Baha Summer Season has breathed new life into the region's heritage by showcasing its unique environment and traditional way of life.
The region's heritage villages and popular markets attracted a large number of visitors eager to immerse themselves in history and experience cultural traditions.
The villages and markets hosted a wide array of cultural events and activities, including folk games, traditional dances, and various hands-on workshops on sewing, embroidery, handicrafts, and Arabic calligraphy.
Visitors also had the opportunity to learn about agriculture and construction, enjoy popular local dishes, and witness the recycling of traditional crafts.
The programs also featured entertainment and educational competitions for children, ensuring a fun and engaging experience for all ages.
With over 194 archaeological and heritage sites, including 72 heritage villages, Al-Baha Region is a significant cultural and economic driver.
These sites, which have become popular tourist destinations, align with the Kingdom's national tourism vision by celebrating the region's historical legacy and hosting a variety of festivals throughout the year.