The second edition of the AlUla Peregrina Season, part of the Khayrat AlUla events, kicked off yesterday at the AlManshiyah Farmers Market.
Organized by the Royal Commission for AlUla in partnership with AlUla Peregrina company, the two-day event celebrates the region's agricultural heritage and promotes a sustainable economy.
The season highlights peregrina, one of AlUla's rarest and finest agricultural products, prized for its high quality and nutritional properties, which are linked to the region's traditional farming methods.
The event features local farmers and producers, interactive experiences showcasing the history, cultivation, and traditional harvesting of peregrina, and displays of fresh produce and locally manufactured derivatives.
AlUla Peregrina company is participating to promote the nutritional and economic value of peregrina, supporting agricultural value chains and farmer empowerment.