Sports Ministry unveils updated club support strategy for 2026-2027 season

The Ministry of Sports announced in Riyadh today the launch of the updated Sports Club Support Strategy for the 2026-2027 season, marking its eighth year as part of ongoing efforts to develop the Kingdom’s sports club system.

The strategy aims to enhance institutional performance, financial and administrative sustainability, and motivate clubs to achieve excellence and competitiveness through an advanced funding and incentive model.

Seven key initiatives in the strategy

The new version of the strategy is built around seven main initiatives: direct support, multi-sport activities, governance, fan attendance, facility development, digital transformation, and increasing commercial revenues.

The ministry explained that these initiatives are designed to provide a comprehensive, performance-based support system that will develop clubs, improve operational efficiency, enhance service quality, and diversify revenue streams to ensure the sustainability of the sports sector.

Focus on governance and financial sustainability

The ministry noted the ongoing development of direct support and multi-sport initiatives to improve spending efficiency and encourage sporting excellence. Work also continues on facility development and digital transformation, aiming to upgrade infrastructure, enhance digital services, and unify operational platforms.

In this context, the governance initiative is considered one of the most important, focusing on developing evaluation standards and performance indicators, strengthening compliance, transparency, and accountability, and improving financial and administrative governance within clubs.

Boosting fan engagement and increasing revenues

The ministry added that the fan attendance initiative aims to increase the number of supporters, improve their experience and engagement, and convert them into permanent members to strengthen loyalty and club affiliation.

The commercial revenue growth initiative, newly introduced this year, seeks to enable clubs to expand their own resources, boost investments, and develop business models, supporting financial sustainability and delivering long-term economic value.

The Sports Club Support Strategy is considered a key program for the continuous development of the Kingdom’s sports sector, enhancing club readiness, supporting growth, and reinforcing the position of Saudi sports.