PIF and ATP Announce Multi-Year Strategic Partnership to Accelerate the Growth of Global Tennis

PIF and ATP Announce Multi-Year Strategic Partnership to Accelerate the Growth of Global Tennis

The Public Investment Fund (PIF) and ATP today unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers, and stakeholders at all levels of the sport, according to a press release from PIF.

According to the release, the major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players' journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.

PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing, the Nitto ATP Finals, and the Next Gen ATP Finals, hosted in Jeddah until 2027.

Following the launch of ATP's Baseline program earlier this year, PIF has further committed to developing and unlocking new opportunities for young players and player pathway initiatives, significantly boosting the game's next generation of stars.

The ATP partnership forms part of PIF's broader sponsorship platform, investing in people, projects, and partnerships emphasizing the brand's four pillars: inclusivity, sustainability, youth, and technology.
Together, PIF and ATP will also collaborate to elevate the long-term future of tennis.

PIF will actively contribute to ATP's OneVision Strategic Plan, which focuses on driving unity, enhancing fan experiences, and leveraging scalable growth opportunities across the sport.

Massimo Calvelli, ATP CEO, said: "Our strategic partnership with PIF marks a major moment for tennis. It is a shared commitment to propel the future of the sport. With PIF's dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress."

Head of Corporate Brand at PIF, Mohamed AlSayyad, said: "As PIF expands its portfolio of innovative sponsorships, our commitment to 'Invested in Better' remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for the growth of the global tennis landscape, developing talent, fostering inclusivity, and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport within Saudi and worldwide."

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