Gulf Football Federation signs deal to boost digital transformation

The Gulf Football Federation signed an agreement today to support the digital transformation of its tournaments and develop its media platforms, aiming to expand its content reach and keep pace with advances in digital media.

The signing ceremony took place in Doha, attended by Gulf Football Federation Secretary-General Jassim Sultan Al-Rumaihi, several federation officials, and representatives from TikTok.

The three-year agreement aims to enhance the federation's digital content, promote its tournaments through digital platforms, and leverage shared expertise to boost fan engagement.

The Secretary-General of the Gulf Football Federation emphasized that the agreement is part of the federation's efforts to develop its media and digital ecosystem and broaden the reach of its tournaments to benefit Gulf football.