Reef and Al Hilal sign SAR 200 million partnership through 2031

Reef has announced the signing of a strategic partnership with Al Hilal Saudi Football Club that will run for five years, through 2031, marking one of the most prominent collaborations between the private sector and Saudi sports.

Under the agreement, Reef will become the official shirt sponsor for all Al Hilal teams, including the men's first team, the women's team, and youth squads, reflecting the group's commitment to supporting Saudi sports and strengthening its presence at major sporting events.

The partnership is valued at 200 million riyals (SAR) over five years, underscoring Reef's growing status as a leading Saudi brand and its aim to build long-term strategic partnerships that deliver added value for both parties.

Reef continues to expand both locally and internationally, now operating more than 400 branches in 40 countries worldwide, which highlights the success of its strategy to reach global markets and establish itself as one of Saudi Arabia's leading perfume brands.

The signing ceremony was attended by Reef CEO Fahad Bader Al-Majed and Al Hilal CEO Steve Calzada, along with several sports and media figures, as well as executives from both Reef and Al Hilal, reflecting the wide interest in this partnership, which marks a new milestone for both parties.