Saudi tech firm Easy Touch launches AI-powered smart reception system for healthcare

Saudi technology company Easy Touch has launched Easy Touch Care, an AI-powered system designed to manage reception services, patient communications, and appointment bookings for clinics and medical centers around the clock. The platform aims to save time and effort while reducing the operational workload on reception staff.

Abdulmohsen Al-Nujaifan, CEO of Easy Touch, explained that the system enables integrated management of phone calls and WhatsApp communications, including responding to inquiries, sending text messages to clients, providing information about clinic services, booking, confirming, modifying, and canceling appointments, as well as logging requests and complaints and transferring calls to staff when needed.

The system is particularly valuable for automating repetitive daily tasks such as answering service queries, coordinating bookings, and sending reminders. This allows staff to dedicate more time to serving patients on-site. It also enables appointment requests to be received outside working hours, so patients do not have to wait for the clinic to open. According to the company, the system sends booking confirmations and appointment reminders, requests service feedback after visits, and tracks patient satisfaction, aiming to enhance the patient experience, reduce missed appointments, and optimize available time slots. It also supports sending marketing messages and promotional offers to patients based on their preferences and consent, helping to strengthen ongoing engagement and loyalty, and encouraging greater use of healthcare services.

Easy Touch Care supports Arabic and the Saudi dialect, offers multilingual communication, and integrates with scheduling tools and operational systems according to each facility's technical requirements.

The platform includes a customer relationship management (CRM) system for organizing data, documenting communications, and tracking requests; an account relationship management (ARM) system for monitoring client accounts, transactions, and needs; and a document management system (DMS) for storing, organizing, and retrieving files and documents electronically. It also features a cloud-based contact center for managing calls and tracking communications.

The system provides daily, weekly, and monthly operational reports and analytics on calls and interactions, enabling management to monitor reception and communication performance, identify improvement opportunities, and leverage data for decision-making.

The company emphasized that the system includes built-in mechanisms to protect personal data and patient privacy, with information security and data protection forming a core part of its technical infrastructure. It complies with Saudi Arabia's Personal Data Protection Law (PDPL), enhancing the reliability of digital transactions and supporting the delivery of safe, trustworthy healthcare services.

Easy Touch specializes in AI solutions, digital transformation, and business automation, starting with the healthcare sector. The company plans to gradually expand into other industries, including hospitality, education, real estate, legal services, restaurants, and financial services, offering customizable solutions tailored to each sector's needs.