Deputy minister of Hajj honors winners of innovation awards in Jeddah

Deputy Minister of Hajj and Umrah Abdul Fattah bin Suleiman Mashat honored organizations and companies that won the "Mube'oun – Hajj Track" Award and innovation and entrepreneurship programs during the closing ceremony of the sixth Hajj Conference and Exhibition. The event was organized by the ministry in cooperation with the Guests of God Service Program at Jeddah Superdome.

The "Mube'oun" Award was distributed across four main categories. In the digital services category, "Daleel Al-Zuwwar" took first place for its "Compliance Trilogy" initiative, while "Sana" came second for its "Control and Monitoring Center for Hajj Preparedness" initiative. In the basic services category, "Nazli" won first place for the "Smart Shower Shelf" initiative, and "Integral International" came second for the "Jawharat Integral" initiative. For enrichment services, "Ithraa Hospitality Holding" won first place for the "Baytuna Baytak" initiative, and "Al-Adilla" took second for the "Athra – Enriching Hospitality Center" initiative. In the work system category, "Duyouf Al-Bayt for Pilgrims Services" won first place for its "Electronic Platform for Receiving and Accommodating Pilgrims in the Holy Sites for Direct Hajj Companies" initiative, while "Bishra Hospitality" came second for the "Bishra Operations" initiative.

The ceremony also recognized winners in the Creativity and Entrepreneurship Program, including the best startup and best supporting company in the startup track, as well as the most innovative company and best supporting company in the development and innovation track. Additionally, outstanding catering companies were honored in the "I'ashathon" track for developing nutrition solutions for pilgrims.

The annual "Mube'oun" Award, organized by the ministry, aims to highlight outstanding efforts in providing innovative products and services to pilgrims, support scalable and applicable initiatives, enhance integration between the ministry and participating entities, and boost competitiveness in developing services for upcoming seasons.

The award targets startups, service providers, non-profit organizations, and institutions that have launched innovative initiatives, aiming to showcase exemplary models, document success stories, and support their continued growth and development.

This recognition is part of the Ministry of Hajj and Umrah and the Guests of God Service Program's efforts to foster innovation and entrepreneurship in the Hajj and Umrah services sector, encourage the development of solutions and products that meet pilgrims' needs, and raise the quality of services provided.

The sixth edition of the Hajj Conference and Exhibition concluded yesterday at Jeddah Superdome after four days of events, with participation from more than 520 entities across government, private, and non-profit sectors, and attendees from over 150 countries. The event is part of Saudi Arabia's efforts to enhance the Guests of God service system and achieve the objectives of the Guests of God Service Program, a key initiative under Saudi Vision 2030.