Weqaya launches 'Your Health, Your Choice' campaign to promote nutrition awareness

The Public Health Authority (Weqaya) has launched the 'Your Health, Your Choice' campaign in Riyadh, in partnership with the Ministries of Health, Education, Environment, Water and Agriculture, and Media, as well as the Saudi Food and Drug Authority and the Government Communication Center. The initiative aims to raise nutrition awareness among the public and empower individuals to make more balanced dietary choices, supporting preventive health and improving quality of life.

The campaign focuses on educating people about balanced sugar consumption and the sources of added sugars in foods and beverages. It also highlights the importance of reading nutrition labels and understanding their contents, enabling consumers to compare products and select those best suited to their nutritional needs.

The campaign targets all segments of society, with a particular emphasis on families and children. It provides simple, reliable educational content that translates nutrition concepts into practical, sustainable habits for daily life.

The campaign also stresses the importance of building nutrition awareness as a foundation for adopting sustainable healthy practices. By empowering individuals to understand their dietary options and make more balanced decisions, the initiative aims to prevent nutrition-related risk factors and help build a healthier society.