Deputy minister of Hajj and Umrah honors six winners of Tawasul Award at Hajj conference

Deputy Minister of Hajj and Umrah Abdul Fattah bin Suleiman Mashat honored six companies that won the Tawasul Award for raising awareness among pilgrims, during the closing ceremony of the sixth edition of the Hajj and Umrah Conference and Exhibition at Jeddah Superdome.

The ceremony was attended by Saleh bin Mohammed Al-Thubaiti, head of the Unified Media Operations Center for Hajj at the Ministry of Media, along with several officials from the Ministry of Hajj and Umrah.

The award is part of a partnership between the Ministry of Hajj and Umrah and the Unified Media Operations Center for Hajj at the Ministry of Media. It aims to strengthen the impact of awareness initiatives directed at pilgrims and to support the development of communication content and tools that help deliver information and guidance to pilgrims clearly and effectively.

The Tawasul Award features two categories: one for domestic pilgrims and another for international pilgrims, taking into account the differing needs and nature of the awareness messages for each group.

In the domestic pilgrims category, Safa Al-Mashaer Company took first place, Al-Rukn Al-Khamis Company came second, and Al-Itqan for Hajj Company placed third. In the international pilgrims category, Al-Rajhi Support Services Company won first place, Rawaf Mina for Pilgrims Services Company came second, and Ikram Al-Dhaif Company secured third place. These awards recognize initiatives that have enhanced awareness and improved the delivery of information and guidance to pilgrims.

The award aims to encourage organizations serving pilgrims to develop awareness content, improve communication quality with pilgrims, and promote practices that ensure information and guidance are provided clearly and accessibly.

The partnership with the Ministry of Media enhances the award's presence and impact by supporting the development and broader dissemination of awareness content, leveraging media capabilities to strengthen messages directed at pilgrims. This is part of the Ministry of Hajj and Umrah's efforts to develop awareness systems, build skills, and foster integration with relevant entities to improve the quality of services provided to pilgrims.

The sixth edition of the Hajj and Umrah Conference and Exhibition, held over four days under the patronage of King Salman bin Abdulaziz Al Saud, was organized by the Ministry of Hajj and Umrah in cooperation with the Guests of God Service Program. The event brought together more than 520 entities from government, private, and non-profit sectors, with participants and attendees from over 150 countries.