Rowaa Association and Safwa Foundation sign MoU to boost cultural and training cooperation

Ahmed Ali Deen, Chairman of Rowaa Association for Digital Media Production, and Abdulaziz Al-Hamouri, CEO of Safwa Foundation, signed a memorandum of understanding during the Hajj 2026 Conference and Exhibition to strengthen cooperation in cultural, training, and volunteer fields, as well as to develop community initiatives in Madinah.

The agreement aims to expand partnership areas by implementing joint programs and projects in cultural guidance, training, and volunteer work. It also includes participation in initiatives related to water and food distribution, and the exchange of training, cultural, and volunteer visits between both parties.

Areas of cooperation include providing specialized consultancy, utilizing qualified human resources, making use of available facilities and capabilities, and collaborating in the design and implementation of programs and projects to serve shared objectives and enhance community impact.

The memorandum also stipulates the exchange of expertise, studies, statistics, and necessary data for developing joint programs while maintaining confidentiality, as well as cooperation in proposing innovative initiatives that support both parties’ strategic plans and contributing to their implementation plans.

This memorandum reflects the commitment of Rowaa Association and Safwa Foundation to building effective partnerships with nonprofit organizations, leveraging their media and digital expertise to support cultural and volunteer initiatives, strengthen community engagement, and highlight developmental and humanitarian efforts in Madinah.