Saudi Alzheimer's charity launches 'Stay Aware, Don't Get Lost' campaign for World Alzheimer's Month

The Saudi Alzheimer's Disease Association launched its annual awareness campaign, 'Stay Aware, Don't Get Lost,' on Tuesday to coincide with World Alzheimer's Month in September, in collaboration with Alzheimer's Disease International.

This year's campaign focuses on prevention, promoting brain health, and protecting memory, as well as raising awareness of daily practices that support physical and mental well-being and quality of life.

The association emphasized the importance of building awareness about brain health at all stages of life, highlighting lifestyle factors that can be improved, and encouraging the community to adopt healthy habits that support brain function and memory.

The campaign includes educational sessions on healthy practices, memory protection, balanced nutrition, sleep health, and physical and mental activity. It also provides information about Alzheimer's disease and its symptoms, along with guidance for caregivers and families of patients.

Diverse activities and broad partnerships

Throughout September, the association will offer a variety of media and awareness content, including educational materials, interactive sensory booths, frequently asked questions, lectures, and meetings, as well as educational films and documentaries. The aim is to deliver information in a simple and accessible way to all segments of society.

The campaign will extend to locations and platforms across the Kingdom, in partnership with more than 400 entities from government, private, nonprofit, health, academic, and community sectors, to promote community participation and spread awareness about prevention and early symptoms of the disease.

The association invited those interested in joining or participating to visit the website https://alz.org.sa/, or to engage using the 'Stay Aware, Don't Get Lost' hashtag by sharing a story, photo, or comment.