Hayat National Hospitals Group rebrands as Hayat Healthcare
Hayat National Hospitals Group has unveiled a new identity as Hayat Healthcare, reflecting its growth and expanding range of healthcare services.
Key Takeaways
AIHayat National Hospitals Group has announced the launch of its new identity under the name Hayat Healthcare, with the slogan "For a Good Life," reflecting the group's growth and diversification in healthcare services.
The name Hayat Healthcare represents the group’s various operations and strengthens its unified corporate presence, while its facilities will continue to operate under their existing names and brands.
The rebranding reflects the group’s current scope, which includes hospitals, clinics, and pharmacies, and highlights their affiliation under one umbrella. The new name retains "Hayat" to maintain the group’s legacy and its relationship with patients and their families, while "Healthcare" expresses the diversity of its services and activities.
The slogan "For a Good Life" underscores the impact of care on human health, reassurance, and quality of life. This meaning is tied to understanding each patient’s needs, providing appropriate care, and maintaining ongoing support throughout their care journey.
Dr. Fawziyah Al-Jarallah, Chief Executive Officer of the group, said: "Our new identity reflects what Hayat has become today, with its medical expertise, facilities, and diverse services. As the group grows, our focus remains on the people we serve: understanding their needs, clarifying their care steps, and following up with attention. That is the essence of our slogan, ‘For a Good Life,’ which we want every patient and family to experience with us."
The new identity will be rolled out gradually across the group’s digital channels, informational materials, and communication platforms, clarifying the relationship between the group name and its facilities to make it easier to identify its services and affiliated entities.
Hayat Healthcare is a group specializing in healthcare services in Saudi Arabia, comprising hospitals, clinics, and pharmacies, and combining specialized medical expertise with health services to meet the needs of patients and their families.
The group operates hospitals in Riyadh’s Al Rabwah district, Khamis Mushait, Jazan, Unaizah, Madinah, Abha, Riyadh’s Granada district, and Mahayel Asir, with a total of 2,250 beds, as well as clinics in Sabya and Al Kharj governorates.
The group confirmed that the rebranding will not affect how services are delivered or communication channels with beneficiaries. Services remain accessible via the website hayathealth.com, the Hayat Healthcare app, WhatsApp, and the unified call center at 920000094.
