Saudi entertainment authority unveils 2026 National Day identity under 'Our Pride Is Our Nature' slogan

Turki Al Al-Sheikh, Chairman of the General Entertainment Authority (GEA), announced today the launch of the 2026 Saudi National Day identity under the slogan 'Our Pride Is Our Nature.' The initiative aims to provide a unified visual identity for use by various entities in media and communications, helping to standardize outputs and ensure consistency in presenting the National Day across platforms and events.

The identity serves as a unified visual reference that reflects the significance of National Day and ensures its consistent representation across different uses, enhancing the occasion’s prominence in line with its national importance.

The identity expresses pride in the nation and a sense of belonging, drawing inspiration from the core values and traits that distinguish Saudi society, including courage, vision, authenticity, determination, generosity, and hospitality. This year, the identity continues to use the slogan 'Our Pride Is Our Nature,' which was also featured in last year’s campaign.

The main values of the identity are highlighted through phrases such as: 'Our Pride Is in Our Courage,' 'Our Pride Is in Our Vision,' 'Our Pride Is in Our Authenticity,' 'Our Pride Is in Our Determination,' 'Our Pride Is in Our Generosity,' and 'Our Pride Is in Our Hospitality.' Each phrase represents a key trait of Saudi society, all unified under the main slogan 'Our Pride Is Our Nature.'

The visual design of the identity combines geometric calligraphy with motifs inspired by traditional Saudi weaving arts. The Saudi script is used as the primary font across all applications, reflecting authenticity, unity, and pride in Saudi identity.