Madinah tops Saudi cities for hospitality occupancy in Q1 2026

Madinah led all Saudi cities in hospitality facility occupancy during the first quarter of 2026, according to Ministry of Tourism data, recording an occupancy rate of 82%. This reflects the continued growth of the tourism sector in the region.

The Madinah Region Development Authority stated that this growth is supported by expanded capacity and increased readiness of hospitality facilities, further strengthening the city’s position as a leading destination for hospitality and tourism. These developments support Saudi Vision 2030 goals to enhance the visitor experience and grow the tourism sector.

Ministry of Tourism figures showed that the average daily rate for hotel rooms in Madinah reached 453 riyals (SAR), while revenue per available room stood at 372 riyals during the same period. These indicators reflect strong demand and the efficiency of the hospitality sector in accommodating the ongoing rise in the number of visitors and Umrah pilgrims.

Expansion of hospitality facilities and tourism investments

The authority confirmed that the number of licensed hospitality facilities in Madinah rose to 661 by the end of Q1 2026, with a total of 80,223 licensed rooms. This represents about 15% of all licensed rooms in the Kingdom, highlighting growing tourism investments and continued expansion of hospitality infrastructure in the region.

Madinah also continued to achieve competitive results in sector indicators, leading the Kingdom in hotel occupancy rates at 84%, and ranking highly in both average daily rate and revenue per available room. The city also saw strong performance in hotel apartments and other facilities, indicating a mature and sustainably growing sector.

Collaborative efforts to enhance Madinah’s status

The Madinah Region Development Authority emphasized that these results reflect the combined efforts of relevant entities to develop the tourism sector and enhance Madinah’s appeal as a global destination for visitors and Umrah pilgrims, meeting the highest quality standards. This contributes to economic development, improved quality of life, and increased competitiveness for the city both locally and internationally.