Elm named strategic partner for Hajj 2026 conference and exhibition
Elm, a leading digital solutions provider, will serve as a strategic partner at the Hajj 2026 Conference and Exhibition, showcasing its innovations for pilgrims.
Key Takeaways
AINovember 8, 2026
Elm, a leading provider of digital solutions, will participate as a strategic partner at the Hajj 2026 Conference and Exhibition. The company's involvement highlights its active role in the Hajj and Umrah ecosystem and its contributions to leveraging technology and innovation to empower organizations and enhance service efficiency, ultimately improving the journey and experience of pilgrims.
During the event, Elm will showcase its advanced technological capabilities in developing digital solutions and products, utilizing data and artificial intelligence, integrating systems, supporting decision-making, and boosting operational efficiency. These efforts enable organizations to deliver more integrated and efficient services, turning technological potential into tangible benefits for the Hajj and Umrah sector.
Elm will present a range of its digital products and solutions, including the Nusuk Card, Nusuk AI, Smart Accommodation, Nusuk Marhaba, Hajj Without Luggage, the Nusuk Masar Smart Assistant, and the Rawdah Experience. These solutions address various aspects of the pilgrim journey, helping to streamline procedures, enhance service integration, and improve operational performance.
Performance figures highlight the impact of these solutions: more than 1.8 million Nusuk Cards have been printed, achieving a 100% completion rate; the Rawdah Experience has recorded over 40 million bookings; and Nusuk AI answered more than 155,000 questions during the Hajj season. These indicators reflect the positive impact of digital solutions on user experience and the sector's operations.
Elm's participation reaffirms its commitment to ongoing collaboration with the Ministry of Hajj and Umrah and its partners, harnessing digital solutions to deliver tangible and sustainable results. This supports Saudi Arabia's goals to enhance services for pilgrims and Umrah performers, in line with the leadership's dedication to caring for guests of the holy sites and enriching their experience.