MDL Beast's events, which has been launched in Riyadh, are considered as one of the most important entertainment events organized in Saudi Arabia.
The days-long events, accompanied by the Soundstorm Festival, reflect the great interest in the entertainment sector, according to a new vision based on organizing quality events according to the highest international standards.
In 3 days, the number of attendees exceeded half a million visitors, reaching 579,000 visitors, in an atmosphere that is considered "imaginary", as well as everyone's commitment to the civilized appearance to reflect the Saudi people culture and their upscale interaction with these events.
The organization of events coincided, while at the same time maintaining the precautionary and preventive measures related to confronting the emerging corona virus, which reflects the ability of the concerned authorities to interact with such events with competence and great success.
The list of artists attending the festival topped the brilliant names in the sky of Arab and international music, most notably the Lebanese artists, Wael Kfoury, Myriam Fares and Nancy Ajram, and the Egyptians Amr Diab and Tamer Hosni, which represented the state of the great artistic movement in the Kingdom.
Moreover, a number of international mortals starred in their distinguished works, most notably the French international DJ David Guetta, the Dutch DJ Armen Van Buren, and the American Jeff Mills.
The events witnessed impressive performances characterized by the latest audio-visual technologies, in addition to fireworks that decorated the sky of the Banban area in Riyadh, and the organizers succeeded in providing an ideal experience for the festival goers, which witnessed the participation of an additional group of elite international and Arab music stars.
The events go beyond the entertainment festival to practical support operations and effective promotion procedures for the vision related to the entertainment sector in the Kingdom, which links the sector with a practical strategy based on diversifying sources of income, while creating more job opportunities related to the sector.
