MoH wins top global award for COVID-19 awareness campaign

MoH (The Ministry of Health) bagged the Creative Floor Healthcare Award in London for it awareness campaign under the theme "OyounakTakfi"; (which means your eyes are enough for communication) to curb the spread of COVID-19.

Through the campaign, the MoH aimed to highlight the importance of face masks. Besides, urging members of society to wear them everywhere to prevent the COVID-19 and limit its spread.

بوعيكم وتفاعلكم تقف على أرضية الإبداع حملة #عيونك_تكفي فائزةً بجائزة thecreativefloor "كرييتف فلور" في لندن.#tcfawardshttps://t.co/NlbC1j1TVZ pic.twitter.com/YcFeBs3dj5

— و ز ا ر ة ا لـ صـ حـ ة السعودية (@SaudiMOH) August 6, 2021

The campaign also included many awareness leaflets and videos; showing the importance of masks; published on social media with the participation of various government agencies.

Held in London, the Creative Floor is the only health and wellness award show in the world to donate a percentage of profits to help more diversity. Besides, helping underprivileged talent break into the healthcare communications industry. Winners of the awards decide how the money is spent.