GEA chairman unveils new promotional video for Riyadh Season 2026

Turki Alalshikh, chairman of the General Entertainment Authority (GEA), has unveiled a new promotional video for the seventh edition of Riyadh Season, offering a creative and engaging glimpse of the experiences and events awaiting visitors from Saudi Arabia and abroad.

The video takes viewers on a journey through various Riyadh Season zones and activities, highlighting the atmosphere at Boulevard World, as well as major international sporting events, including tennis championships and boxing matches. The visual content emphasizes the diverse experiences that the season brings together in the Saudi capital.

The production focuses on the emotions that accompany visitors throughout Riyadh Season, capturing the excitement, enjoyment, and joy from the moment they arrive, as they move between different zones, events, and experiences, and as they create lasting memories during their visit.

The seventh edition of Riyadh Season will feature a mix of entertainment and sporting events, including boxing and wrestling matches, UFC championships, the Six Kings Slam tennis tournament, as well as concerts, comedy theater shows, and experiences for children and families. Key destinations include Boulevard World, Boulevard City, The Groves, Via Riyadh, Al-Suwaidi Park, Wonder Garden, Winter Al-Diriyah, and the Farmers' Market.