Tourism marketing expert offers two key tips for small investors
Tourism marketing professor Huthaifa Madkhali advises small investors to focus on alternative activities and avoid competing with major companies.
Key Takeaways
AITourism management and marketing professor Huthaifa Madkhali highlighted opportunities for small investors in the tourism sector.
Speaking in an interview on Al Arabiya FM, Madkhali advised small investors to focus on "alternative activities" and avoid direct competition with large companies.
He explained that these are known as alternative tourism activities, as small investors cannot compete with major firms. Instead, they should identify the needs of their local area and develop experiences tailored to those needs by understanding the specific types of services in demand.
Madkhali added that Riyadh leads in entertainment and medical tourism, as well as finance and business sectors, noting that Saudi Arabia now offers a diverse range of tourist destinations.
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