Riyadh to host 17th MENA Effie Awards in November

Riyadh will host the 17th Middle East and North Africa Effie Awards (MENA Effie Awards) on Thursday, November 26, 2026, as part of Riyadh Season.

The event is expected to attract more than 1,000 marketing and communications professionals from across the MENA region, celebrating campaigns that have delivered measurable and significant results over the past year.

The Effie Awards ceremony is recognized as one of the region's leading marketing industry events, honoring the most effective marketing campaigns based on criteria focused on achieved results, campaign success in meeting objectives, and the quality of creative ideas and strategies.

The event brings together representatives from companies, brands, marketing and advertising agencies, as well as specialists and experts in marketing and communications, highlighting successful experiences and outstanding practices in the sector.

Riyadh's hosting of the event is part of the diverse lineup of activities featured in Riyadh Season, which includes specialized events for leaders in creative and marketing industries, alongside entertainment, cultural, and sporting events.