Barq and Distribusion Technologies sign deal for integrated digital travel solutions

Barq, a Saudi digital payments company, has announced the signing of a cooperation agreement with Distribusion Technologies, a specialist in ground transportation technology, during its participation at the Money20/20 conference. The move supports Barq’s strategy to expand its digital ecosystem and develop services more closely aligned with customers’ daily travel and mobility needs.

The agreement paves the way for technical collaboration between the two companies, leveraging Distribusion Technologies’ digital infrastructure and solutions in the transport sector and integrating them with Barq’s digital capabilities and services. This aims to create a more seamless and comprehensive user experience.

Distribusion Technologies connects travel companies and platforms with transport service providers through a local, regional, and global network that includes buses, trains, airport transfers, and ferries. Its technology infrastructure enables access to transport services and management of bookings and distribution across multiple digital channels.

Under the agreement, both parties will explore opportunities to utilize these capabilities to develop travel and mobility-related services within Barq’s ecosystem, expanding options for users and adding new dimensions to the company’s digital offerings, while enhancing integration with everyday services.

The partnership will also explore opportunities to develop joint products and services that combine Distribusion Technologies’ global network with Barq’s expertise in digital financial solutions, aiming to simplify access to mobility services and improve the user experience through digital channels.

The agreement was signed by Basel Al-Hasan, Product Factory Manager at Barq, and Modi Majid, Expansion Manager for the Middle East and North Africa at Distribusion Technologies.

Basel Al-Hasan said: “This collaboration is another step in Barq’s journey to build a broader digital experience that meets customer needs. Working with Distribusion Technologies presents an opportunity to combine their transport technology and global network with Barq’s digital capabilities, allowing us to explore new services and experiences that offer users greater convenience and integration.”

He added that Barq continues to build partnerships with companies possessing specialized expertise across various sectors, supporting its ability to develop new products and services and opening up additional avenues for innovation in line with evolving customer needs and the accelerating shift toward integrated digital experiences.

For his part, Modi Majid, Expansion Manager for the Middle East and North Africa at Distribusion Technologies, said: “Saudi Arabia is an important market in the region, and we are pleased to partner with Barq to explore new opportunities to integrate mobility services into more comprehensive digital experiences. We aim to leverage our expertise in connecting transport providers with digital platforms and channels to reach a wider range of users.”

The partnership between Barq and Distribusion Technologies reflects a growing trend of linking digital financial services with other sectors related to user experience, harnessing technical partnerships to develop more integrated and flexible services in line with the rapid growth of the Kingdom’s digital economy.