Export Week launches in Jeddah to boost global market expansion

Export Week, organized by the Small and Medium Enterprises General Authority (Monsha’at), began today as part of a series of business weeks held by the authority. The initiative aims to empower enterprises to expand into global markets, strengthen integration with government agencies and services supporting exports, and highlight key investment opportunities in the sector. The event is taking place at the Enterprise Support Center in Jeddah.

The first day of the event, which runs until August 27, featured a workshop titled "Feasibility Study," focusing on market analysis and opportunity assessment to support project success and prepare business owners and entrepreneurs.

The workshop covered the main concepts of preparing feasibility studies for businesses and projects, explained their key features and components, and emphasized the importance of establishing a clear roadmap for projects. It also addressed the economic feasibility aspects, including financial, marketing, technical, and operational considerations.

Participants discussed the different types of feasibility studies and their characteristics, the essential elements involved, and the steps required to develop a comprehensive feasibility study. The session also explored methods for evaluating opportunities, identifying market needs, and leveraging the services and programs provided by Monsha’at to support business owners and entrepreneurs in preparing feasibility studies.

Export Week will continue with a series of workshops, meetings, and introductory sessions aimed at business owners and entrepreneurs. These activities are designed to raise awareness of export requirements and introduce supportive services and solutions to help businesses access global markets.