In a step to enhance its performance and role as aleading digital enabler in the region, stc on Thursday, December 19th launchedits new unified brand identity in Saudi Arabia, Kuwait and Bahrain to set forthon a new journey.
Since its establishment in 1998, which marked amilestone in the communications and technology sector, stc set the record overthe past 21 years for success in privatization and expansion projects in SaudiArabia and the region.
On this occasion, stc announced new offers for itscustomers, including free international roaming in Saudi Arabia, Kuwait andBahrain, 10GB of data free and 100 free international call minutes in all threecountries.
"stc'snew brand identity marks a new journey in digital services we are embarking onto enrich the lives of our customers and employees." stc CEO Eng. NasserSulaiman Al Nasser said in a statement.
"The group is proud of its beginnings in Saudi Arabiaand success in Kuwait and Bahrain, thanks to the Saudis, Kuwaitis, andBahrainis who represent the majority of STC's employees," Sulaiman added.
The stc CEO also stressed that the new brand is inline with the company's progress in the digital transformation of digitalpayments, media, and entertainment, in order to keep up with the digitalrevolution and rapid changes in the communication and information technologysector.
Eng. Al Nasser also explained that the new stc brandtranslates its role and innovative services that enable businesses in differentsectors to work more efficiently and economically. The new identity alsoenhances stc's brand value as the most valuable in the Middle East in 2019according to Brand Finance, in addition to its ranking among the world's top 50digital companies according to Forbes ranking.
Eng. Al Nasser stressed that stc will continue to be aleader in the field, providing the best services and products and the newesttechnical solutions, in order to meet present and future needs inentertainment, communication, and information technologies.
"stc's infrastructure makes it a leader indigital empowerment for the public and private sectors in Saudi Arabia, thusstrengthening the Kingdom's reputation in the Middle East and around theworld," he added.
Onthe role of digital empowerment in promoting local content, Eng. AbdullahAl-Kanhl noted that the company launched its strategy for local content throughthe "Rawafed" program in 2017, which contributed about 4 billionriyals in supporting local content and localization of the technology industry,pointing out that the company has worked nearly a decade to supportresettlement opportunities in different sectors such as optical fiber networks.He noted that the business incubator "InspirU" supports youth innovationprojects through providing them with financial and qualitative support inpartnership with experts from Silicon Valley, as well as providing allcapabilities for these promising projects.
Hesaid: "Today, InspirU embraces 28 projects with investments amounting to60 million SAR, while the market value of these investments is 300 million SAR.We are proud that InspirU's supported projects have achieved 16 million usersand contribute to creating 160,000 jobs, including part-time jobs."
Eng.Mohammed Al-Abbadi, Vice President of Strategy Execution and Corporate Performance,explained the journey of changing stc's brand, saying: "Launching our "DARE"strategy was part of stc's journey in digital transformation and growth withnew paths. As part of this journey, we decided to launch the new brand for stcgroup to enable digitization and open new paths beyond telecommunications,which is an extension of the development and transformation process that stchas been working on for years. The development of the Group's new brand will beaccompanied by a new start in the framework of stc towards playing a major rolein enhancing the digital future locally and regionally."
GeneralManager of Corporate Communications Eng. Mohamed Aba AlKheil confirmed that unifyingthe stc brand came as a result of a study which indicates that 92% of stcclients recognize the company with this name. Eng. Aba AlKheil said the newbrand is not just a logo, but a set of visual, audio and verbal communicationtools and sensory expressions which translate an integrated experience aboutthe company. He explained that the launch of the new brand reflects part of thegroup's vitality as a leading digital enabler locally, regionally and globally,that creates new jobs and business opportunities.
The companywas established in Saudi Arabia in 1998 as a result of a privatization projectby the Ministry of Post, Telegraph, and Telephone called "the Saudi TelecomCompany". In 2003, the company went public and set a record turnout.