Taiwan Excellence selects Serajj to manage debut at LEAP 2026 in Riyadh

Taiwan Excellence has selected Serajj Digital Marketing to manage its presence during its first participation at the LEAP 2026 conference in Riyadh, which will be held from August 31 to September 3, 2026, at the Riyadh Exhibition and Convention Center in Mulham.

The choice of Serajj is significant given Taiwan's global standing in technology, artificial intelligence, and computing industries. Taiwan Excellence will participate in LEAP with a pavilion featuring 22 Taiwanese brands, including several internationally recognized tech names.

Serajj will oversee the comprehensive management of Taiwan Excellence’s presence at LEAP 2026, in a project that reflects confidence in Saudi expertise and its ability to manage international brands at one of the region’s leading technology events.

The selection of Serajj for this project highlights its extensive experience in exhibition and conference management and its capabilities in working with international entities and managing their projects within the Kingdom, at a time when the Saudi market is witnessing increasing interest from global companies and brands.

This project coincides with the economic and investment momentum in Saudi Arabia and aligns with the leadership’s vision to position the Kingdom as a global hub for business, investment, and technology. Serajj, through its international partnerships, supports this direction by attracting global brands and enhancing their presence in the Saudi market.

In this context, Salman bin Saud Al Saud, Chairman of Serajj Digital Marketing, stated that the growing presence of international companies in the Kingdom reflects the leadership’s ambition to establish Saudi Arabia as a global center for business, investment, and technology. He emphasized Serajj’s commitment to playing an active role by attracting and strengthening the presence of international brands in the local market.

He added that Serajj’s selection to manage Taiwan Excellence’s debut at LEAP, with the participation of 22 Taiwanese brands, marks a new achievement for the company and extends its strategy to expand operations with global markets and connect international entities to the Kingdom’s growing opportunities.

Taiwan Excellence’s participation is supported by the Taiwan International Trade Administration (TITA) and led by the Taiwan External Trade Development Council (TAITRA), under the slogan “If AI powers the future, Taiwan powers AI.” The presence will showcase the evolution of Taiwan’s tech ecosystem and the “AI Island” initiative.

The pavilion will feature leading Taiwanese tech brands such as ASUS, PEGATRON, Advantech, ADLINK, and MSI, alongside specialized companies presenting solutions and innovations in AI, computing, infrastructure, networks, industrial systems, and smart mobility.

Throughout LEAP, the pavilion will host various activities, product launches, business meetings, and interactive experiences to foster connections between Taiwanese companies and Saudi businesses, investors, and stakeholders.

Serajj: Integrated marketing solutions

Serajj is an electronic marketing company specializing in integrated marketing solutions. Its expertise spans digital marketing, public relations, content creation, creative campaigns, influencer marketing, and social media account management. The company has delivered projects and campaigns for sovereign and government entities and major firms, including Saudi Aramco, and has worked with the Royal Commission for AlUla on the “Ban AlUla” project.

Serajj also serves the private sector and major brands, managing diverse campaigns including creative, marketing, sales, awareness, and outreach initiatives, reaching wide audiences across various channels and platforms. This reflects the company’s diverse expertise and ability to execute campaigns serving different commercial and communication objectives.

Serajj has a network of over 5,000 influencers and content creators worldwide. The company recently announced that its managed campaigns have surpassed one billion views on digital platforms, highlighting the scale and reach of its operations both locally and internationally.

According to Google’s official partner site, Serajj is listed among Google Partners in the Middle East, a certification based on Google’s standards for performance, expertise, and ad spend, reflecting the company’s proficiency in managing digital campaigns.

Serajj’s selection to manage Taiwan Excellence’s presence at LEAP 2026 builds on its track record and international expansion, demonstrating its ability to deliver integrated marketing and communications solutions for clients from diverse global markets, as Saudi Arabia continues to attract international companies, investments, and major events.