Asir launches campaign to boost date quality and safety
The Ministry of Environment, Water and Agriculture in Asir has launched an awareness campaign to promote the quality and safety of dates.
Key Takeaways
AIThe Asir branch of the Ministry of Environment, Water and Agriculture launched an awareness campaign today under the slogan "From farm to consumer: preserving the quality and safety of dates."
The campaign aims to raise public awareness about the importance of maintaining the quality and safety of dates throughout all stages of the food supply chain, and to strengthen shared responsibility among farmers, traders, and consumers to ensure safe and healthy products reach Saudi tables.
This initiative is part of ongoing efforts to enhance food sustainability and protect public health, emphasizing the need to apply the highest standards of quality and food safety from cultivation to consumption.