Monsha’at and Ealakat sign agreement to provide advisory support for SMEs

The Small and Medium Enterprises General Authority (Monsha’at) has signed a cooperation agreement with Ealakat Public Relations and Communications Company to leverage Ealakat’s specialized expertise in providing advisory services to small and medium enterprises (SMEs) through Monsha’at Support Centers. The partnership aims to enhance SME capabilities, boost their readiness, and help them benefit from professional expertise and best practices.

The agreement focuses on utilizing Ealakat’s specialized knowledge to offer consultations for SMEs, supporting the development of their skills, improving their operational readiness, and increasing their ability to benefit from professional experience and practices.

Areas of cooperation include Ealakat providing specialized consultations to beneficiaries of Monsha’at Support Centers via the Nawafeth Monsha’at app, as well as offering guides, instructions, and support tools to help develop their capabilities and equip them with relevant knowledge, expertise, and professional practices.

The agreement is part of ongoing collaboration between Monsha’at and Ealakat to expand the range of specialized services and expertise available to both parties, and to strengthen public-private partnerships in supporting the entrepreneurship ecosystem and SMEs in the Kingdom.