beIN MEDIA GROUP and its flagship channel beIN SPORTS, the official broadcaster of the FIFA World Cup Qatar 2022TM across the Middle East and North Africa (MENA), has partnered with Twitter to share bespoke content throughout the world’s biggest football event, which kicks off in Qatar on 20 November 2022.
beIN SPORTS will be sharing content for regional audiences across Twitter, highlighting the biggest moments throughout the tournament and providing brands and marketers with association opportunities via Twitter Amplify sponsorship.
Each match will be highlighted through content clips, one match recap and an in-studio analysis, aired through the beIN SPORTS official handle, @beINSPORTS for a total of 320 videos.
Commentating on the partnership with Twitter, Faisal Mahmoud Al-Raisi, Director of Digital, beIN MENA, said:
Twitter partnered with GWI to conduct on-the-ground research to understand the overall sentiment in relation to the FIFA World Cup Qatar 2022TM, talking to over 12,000 people across 12 markets including MENA. Over 261 million people on Twitter follow at least one major football content contributor or speaker and more than 72% of people on Twitter find sports highlights clips appealing reflecting the value of engaging football content on the platform.
With 78% of FIFA World CupTM fans on Twitter saying the platform has content that is unavailable elsewhere, the tie up with beIN SPORTS will ensure that Twitter remains the place where football lives.