Saudi Chambers Union unveils new corporate identity

The Saudi Chambers Union has unveiled its new corporate identity, marking a step that reflects its modern strategic direction and aligns with the ongoing transformation and development within the union. This move aims to strengthen its role in supporting the Saudi private sector and its position within the national economy.

The new identity embodies the union’s future aspirations, highlights the evolution of its roles and status, and helps establish a unified and consistent institutional presence across its various channels and platforms.

Abdullah Saleh Kamel, Chairman of the Saudi Chambers Union, explained that the new identity is part of the union’s ongoing strategic and institutional transformation. He said: “The launch of the new identity is not merely a visual change, but a reflection of a new phase in the union’s journey. Through this, we aim to enhance our role in representing the private sector, strengthen integration with chambers of commerce and the business community, and support the competitiveness of the national economy in line with the goals of Saudi Vision 2030.”

The launch of the new identity is part of the union’s efforts to boost its institutional impact, improve performance, and build a presence that reflects the ambitions of the business sector while keeping pace with the Kingdom’s economic transformation.