Reef Group named Middle East Retailer of the Year 2026 at Beautyworld

Reef Group has been named Middle East Retailer of the Year 2026 at the Beautyworld Awards, one of the region’s leading trade events specializing in beauty, fragrance, cosmetics, and personal care. The event brings together top brands, companies, and industry experts.

Fahad Al-Majed accepted the award on behalf of Reef Group, marking an achievement that highlights the company’s standing in the fragrance and retail sector and reflects its ongoing growth and expansion in regional and international markets.

Reef Group continues to strengthen its presence in the fragrance industry through an expansion strategy and enhanced customer experience. The company now operates 451 branches across 17 countries worldwide, underscoring its business growth and expanding global footprint.

This recognition honors the group’s track record in retail and its efforts to boost brand presence and business reach, supporting its ambitions for continued growth and consolidating its position in the fragrance sector both regionally and internationally.